The sales process is a method for acquiring customers. Enhancing the support for this process can bring numerous benefits to a company, such as increased sales efficiency, improved customer relationships, enhanced employee satisfaction, and revenue growth. However, it is crucial to properly prepare and monitor the implementation to achieve the desired goals. The acquired knowledge […]
Loyalty programs constitute an integral part of the strategy for many brands across various industries in the 21st century. Increasingly, companies that operate in a B2B (business-to-business) context are deciding to take advantage of them. By implementing an appropriately introduced program, entrepreneurs can significantly influence the shopping experiences of their customers as well as their […]
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