Cashback Programs

Cashback is a type of promotion designed to encourage customers to purchase products or services by offering them a refund of a portion of the money spent.

Cashback operates on a mechanism where, upon making a purchase, the customer always receives one specific form of reward—a refund of money. This simplicity and clarity make these programs popular, especially among individuals who value direct financial benefits. The amount of Cashback depends on the value of the purchase, which means that larger expenditures are more generously rewarded.

Cashback refunds (in Poland and over 35 countries) are implemented, among other methods, through:

Bank Account Transfer
Blik
Monetary or Discount Vouchers
Prepaid Cards

Cashback Programs may include
various promotional activities, such as:

Limited-Time Offers

Increased Cashback Percentage on Specific Products or Services for a Limited Time

Offers for New Customers

Higher Cashback for Individuals Utilizing the Cashback Program for the First Time or Purchasing from a Specific Merchant

Partnerships with Selected Suppliers

Special Cashback Terms for Purchases with Selected Trading Partners

Seasonal Promotions

Cashback for Purchases Related to Specific Events, Such as Holidays, Sales, or Themed Campaigns

As part of Cashback programs and promotions, (in Poland and over 35 countries)
we provide:

Legal and Tax Assistance (contracts, regulations, reward fulfillment);
Creation of Communication Materials (website, landing page, banners, videos, direct mail, etc.);
IT Infrastructure (handling and verification of submissions in 30 languages, OCR, comprehensive program/promotion management, reporting, and more);
Automation of Refunds – tested processes (bank transfers, BLIK, vouchers, prepaid cards) with no complaints;
Security and Quality of Transactions (ISO standards);
Back Office – an experienced team of managers ensuring project support at every stage of its implementation.

Cashback Programs
are a proven tool for building customer loyalty

In the B2C model, consumers are eager to utilize Cashback to save on everyday purchases. In the B2B context, Cashback operates similarly, however it focuses on rewarding business partners for collaboration and completed transactions.