B2B Loyalty Programs. Is It Worth Implementing Them Before the Financial Year-End?

B2B loyalty programs are a powerful tool worth considering as the financial year comes to a close. This is a crucial period when businesses assess their achievements, balance budgets, and make key decisions about the future. During this time, particular attention should be given to strategies that support revenue stabilization and maintain relationships […]

Contests with Prizes in B2B: How to Generate Leads in 2024

Contests with prizes are becoming an increasingly popular tool in B2B marketing strategies. They not only engage clients but also effectively generate leads, which translates into higher sales and improved customer loyalty. In this article, we’ll explore how to effectively leverage contests with prizes to generate leads in the B2B sector. Lotteries and Contests with […]

Prize-Based Quizzes as a Key Element of an Effective Loyalty Program

Imagine scrolling through social media and coming across a quiz that not only promises fun but also offers a chance to win attractive prizes. Tempting, right? This is the magic of prize-based quizzes, which are increasingly becoming a part of loyalty programs. Their popularity is no accident—well-planned quizzes can not only capture customers’ attention but […]

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