The sales process is a method for acquiring customers. Enhancing the support for this process can bring numerous benefits to a company, such as increased sales efficiency, improved customer relationships, enhanced employee satisfaction, and revenue growth. However, it is crucial to properly prepare and monitor the implementation to achieve the desired goals. The acquired knowledge […]
Loyalty programs are unique tools primarily used for relationship building. They help establish strong bonds with customers, encouraging them to frequently use a company’s products or services. They can also be employed in B2B communications, offering loyalty packages to suppliers, business partners, and investors. A crucial element of any loyalty program is selecting appropriate rewards […]
Loyalty programs constitute an integral part of the strategy for many brands across various industries in the 21st century. Increasingly, companies that operate in a B2B (business-to-business) context are deciding to take advantage of them. By implementing an appropriately introduced program, entrepreneurs can significantly influence the shopping experiences of their customers as well as their […]
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